How to Set Up Facebook Pixel for Retargeting Ads

  1. Overview
  2. Marketing
  3. Meta Facebook
  4. How to Set Up Facebook Pixel for Retargeting Ads

👁️ What is Facebook Pixel?

Facebook Pixel is a small snippet of tracking code that you install on your website. It allows Meta (Facebook & Instagram) to monitor visitor actions—like page views, button clicks, and purchases.

It powers event tracking and retargeting, enabling you to reach past visitors, optimize ad performance, and unlock advanced campaign capabilities.

📈 Why Facebook Pixel Matters for Retargeting Ads with EatsVenture.asia

Your EatsVenture.asia ordering site is where the real action happens—menu views, cart additions, checkouts, and purchases.

With a Facebook Pixel installed, you can:

1. 🎯 Run Retargeting Campaigns to Past Visitors

  • Remind users who visited your menu but didn’t complete their orders.

  • Example: “Hey, still craving our Nasi Lemak? Complete your order today and get 10% off.”

2. 🔁 Track Conversions End-to-End

  • Pixel records when someone views a product, adds it to cart, initiates checkout, or completes a purchase.

  • You’ll see which ads actually generate orders, not just clicks.

3. 🤖 Enable Facebook’s Machine Learning to Optimize Ads

  • Meta uses Pixel data to learn which audience segments are converting.

  • This helps you automatically improve ad targeting over time, leading to lower cost-per-result.

4. 🔄 Fuel Lookalike Audiences

  • Once Pixel collects enough purchase data, you can create Lookalike Audiences: new people who behave like your best buyers.

  • This unlocks top-funnel acquisition at scale—without starting from scratch.

5. 📊 Access Rich Event-Based Analytics

  • See detailed performance breakdowns like:

    • Add-to-cart to purchase drop-off

    • Average order value by ad

    • Ad-level ROAS (return on ad spend)

⚙️ Setup Guide

Step 1: Create Your Facebook Pixel

  1. Go to https://business.facebook.com/

  2. Navigate to Events Manager

  3. Click "Connect Data Sources" → Choose "Web"

  4. Select "Meta Pixel" → Click "Connect"

  5. Name your Pixel (e.g., “BrandName Order Site Pixel”)

  6. When prompted for website, just skip—EatsVenture will handle the integration

Step 2: Get Your Pixel ID

  1. After creating the Pixel, go to the Overview tab in Events Manager

  2. Copy your Pixel ID (a 15-digit number)

Step 3: Share with EatsVenture

Once you have your Pixel ID:

The EatsVenture team will embed the Pixel directly into your ordering site, with tracking for:

  • PageView

  • ViewContent (menu)

  • AddToCart

  • InitiateCheckout

  • Purchase

✅ Done! You’re Now Ready for Smart Retargeting

With Facebook Pixel installed, every visitor interaction on your EatsVenture ordering site becomes trackable and actionable—unlocking a powerful layer of behavioral-based advertising to drive higher conversions and customer retention.

Let us know if you’d like help setting up your first campaign—we’re here to support.

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