How to Set Up Facebook Commerce Catalog to Auto-Pull from RSS Feed

  1. Overview
  2. Marketing
  3. Meta Facebook
  4. How to Set Up Facebook Commerce Catalog to Auto-Pull from RSS Feed

🔁 What Is a Facebook Commerce Catalogue?

A Facebook Commerce Catalog is a structured product data feed that allows Meta (Facebook and Instagram) to understand your menu or inventory—what you're selling, pricing, availability, images, descriptions, etc.

Once this catalog is connected to Facebook Ads, it enables dynamic remarketing, where Meta can automatically show relevant products to users based on their browsing and buying behavior.

Setting up a Facebook (Meta) Commerce Catalogue is not just a technical step—it’s a strategic move to unlock high-converting remarketing campaigns that are personalized, automated, and scalable.

Here’s a breakdown of the value and importance:

🎯 Why Setting Up a Catalogue Matters for Remarketing Using EatsVenture.asia

1. 🎯 Dynamic Product Remarketing (DPA)

  • Facebook can show a carousel of the exact dishes a customer browsed or abandoned in cart, increasing conversion chances.

  • Example: A user viewed “Nasi Lemak Ayam Goreng” on Monday → gets a reminder ad with the same item on Tuesday, along with a promo code.

2. 💡 Always Up-to-Date Ads with No Manual Effort

  • The catalog is auto-synced via ATOM/RSS from the EatsVenture platform

  • Merchants don’t need to manually upload new items, prices, or promotions.

  • Set it once, and it auto-updates weekly—ensuring accuracy in ads.

3. 👁️ Personalized Experience Across Channels

  • Facebook & Instagram can match products viewed on the EatsVenture site with user profiles and serve them across devices and platforms.

  • This retargeting works on Facebook Feed, Stories, Instagram Reels, Messenger, and more.

4. 📊 Higher Ad Performance, Lower CPA

  • Dynamic ads using catalog usually outperform generic image ads:

    • Better CTR (click-through rate)

    • Lower CPA (cost per acquisition)

    • Higher ROAS (return on ad spend)

5. 🔐 First-Party Data Leverage

  • With Meta pixel or Conversion API on the EatsVenture site, merchants can track add-to-cart, checkout, and purchase events.

  • Combined with catalog sync, this allows precision-level audience segmentation for:

    • Upselling (people who bought X)

    • Cross-selling (people who viewed Y)

    • Win-back (people who haven’t ordered in X days)

⚙️ Setup Guide

This guide walks you through how to set up your Meta (Facebook) Commerce Catalog to automatically sync product data from your existing ATOM/RSS feed (e.g., if your order site is https://order.your-website.com/ then your RSS Feed URL would be https://order.your-website.com/commerce_atom_rss.xml.

We recommend setting the update frequency to weekly.

Prerequisites

📍 Steps to Set Up the Feed in Facebook Business Manager

Step 1: Log in to Business Manager

  1. Go to https://business.facebook.com/

  2. Make sure you’re in the correct Business Account that owns the catalog.

Step 2: Go to Commerce Manager

  1. From the left-hand menu, click "Commerce" (you may find it under “More Tools”).

  2. Select your Shop or create a new one if needed.

  3. Under Catalogs, choose your existing catalog or create a new one.

Step 3: Add Product Data Source

  1. Inside the Catalog Manager, go to "Data Sources" → "Product Data Sources"

  2. Click the “Add Products” button on the top-right.

  3. Select “Use Data Feeds” → Click “Next”

Step 4: Set Up the Feed Schedule

  1. Choose Scheduled Feed and click Next

  2. Enter your feed URL
    Example:
    https://<order.your-website.com>/commerce_atom_rss.xml

  3. Set the update schedule:

    • Frequency: Weekly

    • Day: Choose the day of the week (e.g., Monday)

    • Time: Choose a time when your server load is low (e.g., 3:00 AM)

  4. Skip login credentials field

  5. Click Next

Step 5: Name Your Feed and Confirm

  1. Give your feed a name (e.g., “Weekly EatsVenture ATOM Feed Sync”)

  2. Choose default currency and country settings if prompted

  3. Review the summary and click “Upload” to test the feed

  4. Once the test passes, click Save Feed and Finish

🧠 Notes & Tips

  • Monitor the Upload Logs to ensure there are no feed errors after the first sync.

  • You can always go back to the Data Sources tab to manually trigger an update or adjust the schedule.

✅ Confirmation

Once set up, Facebook will automatically fetch your product data from the provided RSS feed every week based on the schedule. You can see imported products under the Items tab in your Commerce Manager.

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