How to Run Ads That Redirect to a Specific Product Category

  1. Overview
  2. Marketing
  3. How to Run Ads That Redirect to a Specific Product Category

What Is a Direct Category Link?

A direct category link is a URL that leads users straight to a product category page—like “Rice Sets,” “Snacks,” or “Beverages.” Instead of sending traffic to your homepage, you guide them directly to a curated selection of products within that category.

Example:
https://order.purplemonkey.com.my/menu/?category=#catasfKzbFdMnm5zLqXd

Why Category Links Are Useful for Ads

When you want to promote a range of related products—like seasonal bundles or bestsellers—a category link offers a focused shopping experience without overwhelming the customer.

Here’s why it matters:

  • Higher Engagement: Customers browse a curated selection, not the entire store.

  • Lower Bounce Rates: They land on a relevant collection, not a generic homepage.

  • Easier Cross-sells: Displaying related items increases basket size.

  • Faster Navigation: Especially helpful on mobile, where browsing is harder.

  • Better Campaign Segmentation: Useful for retargeting based on interest groups.

Setup Guide: How to Copy a Category Link

Follow these steps to generate and use a direct category link from the admin dashboard:

Step 1: Log In as Web Admin

Access your backend admin panel.

📘 Need help? See the login walkthrough

Step 2: Navigate to the Category Management Page

  • Click on Menu > All Categories from the left sidebar

Step 3: Find the Category

  • Use the search bar or scroll manually to locate the specific category you want to promote (e.g., "Breakfast Sets" or "Desserts")

Step 4: Copy the Link

  • Click into the category detail page

  • On the top right, click the “Copy Link” button
    The category URL is now copied to your clipboard.

Step 5: Use the Link in Ads or Campaigns

You can paste the link into:

  • Facebook or Instagram Ads (website URL field)

  • Facebook posts or stories (using a "Shop Now" or "View All" CTA)

  • Email newsletters

  • WhatsApp broadcasts

💡 Tip: You can append UTM tracking tags to track clicks and conversions by source, campaign, and ad group.

In Summary

Category-level links are ideal when you're promoting a collection rather than a single item. It provides focus without being restrictive—perfect for bundling products, promoting new arrivals, or driving seasonal sales.

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