How to Run Ads That Redirect to a Specific Product

  1. Overview
  2. Marketing
  3. How to Run Ads That Redirect to a Specific Product

What Is a Direct Product Link?

A direct product link is a unique URL that leads customers straight to a specific product page—bypassing your homepage or catalog. It’s a focused, no-friction entry point to drive attention directly to what you’re promoting.

Example:

https://order.purplemonkey.com.my/menu/static/5upA8k25YgYmLwfkn/mango-kerabu

Why Direct Product Links Matter in Ads

When you’re investing in digital advertising—on platforms like Facebook, Instagram, or Google—you want every click to count. Sending users to a generic landing page adds friction, confusion, and drop-off risk.

Here’s why direct links outperform general ones:

  • Higher Conversion Rates: Users land exactly on the item you’re advertising.

  • Faster Checkout Flow: No extra browsing required.

  • Improved Campaign Tracking: You’ll know exactly which product and ad drove the sale.

  • Better ROI on Ad Spend: Every click is hyper-targeted.

  • Stronger Retargeting Signals: You can segment visitors by interest (e.g., viewed X product but didn’t buy).

Setup Guide: Creating a Direct Product Link

Follow these steps to generate a direct product link from your web admin dashboard:

Step 1: Log In as Web Admin

Access your store’s admin panel.

📘 Need help? See this login guide

Step 2: Go to the Menu Management Page

From the main navigation:

  • Click Menu > All Menu

Step 3: Locate the Product

Use the search bar or browse manually to find the product or item you want to promote.

Step 4: Copy the Product Link

  • Click into the product detail page

  • On the top right, click the “Copy Link” button
    This will automatically copy the direct URL to your clipboard.

Step 5: Use the Link in Your Marketing Campaign

Paste the link into your:

  • Facebook or Instagram Ad (in the website URL field)

  • Facebook post or story (with a "Shop Now" CTA or link sticker)

  • WhatsApp blast or email campaign

🧠 Pro Tip: Want better insights? Add UTM tracking tags to your URL using Google’s Campaign URL Builder to track campaign performance.

Final Thought

Direct product links aren’t just technical shortcuts—they’re conversion tools. They eliminate unnecessary steps, keep user attention focused, and let your ads do what they’re supposed to: convert intent into action.

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